0494704 20240111141007.820181016235959.9 10.2312/pg.20181270 Effects of Surface Anisotropy on Perception of Car Body Attractiveness 4 s. E cav_un_epca*0494703978-3-03868-073-4Pacific Graphics Short Papers17-20GeneveThe Eurographics Association2018FuHongboGhoshAbhijeetKopfJohannes anisotropy appearance car body orientation cav_un_auth*0101086 Rozpoznávání obrazu Department of Pattern Recognition RO RO Department of Pattern Recognition 70 Filip Jiří UTIA-B K Ústav teorie informace a automatizace AV ČR, v. v. i. cav_un_auth*0361777 Rozpoznávání obrazu Department of Pattern Recognition RO RO Department of Pattern Recognition 30 Kolafová Martina UTIA-B Ústav teorie informace a automatizace AV ČR, v. v. i. PDF http://library.utia.cas.cz/separaty/2018/RO/filip-0494704.pdf 3.5MB cav_un_auth*0347019 GA17-18407S GA ČR In the automotive industry effect coatings are used to introduce customized product design, visually communicating the unique impression of a car. However, nowadays, due to current manufacturing and application limitations. Industrial effect coatings systems achieve primarily a globally isotropic appearance, i.e., surface appearance that does not change when material rotates around its normal. To the contrary, anisotropic appearance exhibits variable behavior due to oriented structural elements. This paper studies to what extent anisotropic appearance improves a visual impression of a car body beyond a standard isotropic one. We ran several psychophysical studies identifying the proper alignment of an anisotropic axis over a car body, showing that regardless of the illumination conditions, subjects always preferred an anisotropy axis orthogonal to car body orientation. The majority of subjects also found the anisotropic appearance more visually appealing than the isotropic one. cav_un_auth*0365595 Pacific Graphics 2018 20181008 20181011 Hong Kong CN BD 20000 20200 20205 2019 2 PR RVO:67985556 http://hdl.handle.net/11104/0289401 S 2018 SCOPUS PUBMED WOS PDF 3.5MB cav_un_epca*0494703 Pacific Graphics Short Papers 978-3-03868-073-4 17 20 Geneve The Eurographics Association 2018 340 Fu Hongbo 340 Ghosh Abhijeet 340 Kopf Johannes